What a trade show booth costs: banner, backdrop and table throw
A basic 10 × 10 booth needs three printed pieces: a backdrop, a table throw and a roll-up banner. We priced each piece at up to 10 suppliers. Bought from one shop, the set runs $1,036 to $1,570.
By Supply Run · prices checked Nov 6, 2026 · shipping not included
The short answer
- Cheapest full set from one supplier: UPrinting at $1,036.
- Cheapest if you split it up: $884, buying each piece wherever it's cheapest (retractable banner from Banners On The Cheap, 10 ft backdrop from Vistaprint, table throw from Banners On The Cheap).
- The backdrop is most of the bill. It's 74% of the split-up total, so that's the piece to shop hardest.
The whole booth from one shop
One of each, at each supplier's standard option: a single-sided roll-up with stand, a 10 ft straight backdrop with frame, and a 6 ft table throw.
| Supplier | Roll-up | Backdrop | Table throw | Set |
|---|---|---|---|---|
| UPrinting | $112 | $707 | $217 | $1,036 |
| Vistaprint | $145 | $650 | $305 | $1,100 |
| Square Signs | $134 | $788 | $198 | $1,120 |
| Best of Signs | $159 | $777 | $200 | $1,136 |
| BannerBuzz | $133 | $788 | $264 | $1,185 |
| Displays2go | $164 | $793 | $272 | $1,229 |
| 4over4 | $149 | $928 | $225 | $1,302 |
| Signs.com | $126 | $1,009 | $190 | $1,325 |
| BuildASign | $93 | $1,295 | $181 | $1,570 |
Not every supplier makes all three, so a few shops are missing here even when they win a single piece. Sizes and stand tiers differ slightly by supplier; each comparison page lists exactly what you get.
Cheapest three for each piece
| Piece | Cheapest | Second | Third |
|---|---|---|---|
| Retractable banner | $78 Banners On The Cheap | $93 BuildASign | $112 UPrinting |
| 10 ft backdrop | $650 Vistaprint | $707 UPrinting | $777 Best of Signs |
| Table throw | $156 Banners On The Cheap | $181 BuildASign | $190 Signs.com |
| Vinyl banner | $35 Banners On The Cheap | $38 BannerBuzz | $43 BuildASign |
Where to save and where not to
- Check what the cheapest piece actually is. Specs vary: Vistaprint's backdrop only comes double-sided, and some roll-ups are an inch or two shorter. Each comparison page spells it out.
- Split the order if the savings are real. Here it's $152 against the cheapest single shop. That's worth it, but it means two or three proofs and colors that may not match exactly. Send every supplier the same color values.
- Skip the backdrop for your first show if the budget is tight. A roll-up and a table throw cover most of what visitors see from the aisle, and a vinyl banner from $35 can hang behind you.
- Don't cheap out on the roll-up stand. The basic stands are fine for a few shows a year. If you'll set it up every week, the next tier up lasts longer.
- Watch the sale prices. Several of these suppliers run sitewide discounts most of the year. We list what you'd pay today, and sales can end.
- Order two to three weeks out. Most print in a few days, but shipping a backdrop frame takes time, and you want room for a reprint.
Price your booth
Each piece has its own comparison, and our Booth Kit designs all three together on your supplier's templates.